📷 Sony Alpha a7 IV Mirrorless Camera (Body Only)

Blending high-resolution imaging with advanced video capabilities, the Sony a7 IV is a true hybrid camera built for photographers and content creators who demand performance and versatility. Featuring a 33MP full-frame sensor, fast and reliable autofocus, and powerful 4K video, the a7 IV is designed to handle everything from portraits and events to professional video production.

📦 Complete Starter Kit

This kit pairs the Sony a7 IV with the versatile 28–70mm zoom lens, giving you a ready-to-shoot setup right out of the box. Covering wide-angle to portrait-length perspectives, this lens is ideal for everyday photography, travel, and general use, making it an easy entry into Sony’s full-frame system.

-- As you grow with the system, upgrading to a professional lens—like a fast prime or f/2.8 zoom—can significantly improve low-light performance, sharpness, and background blur.

⚡ Why This Camera Stands Out

• 33MP full-frame sensor for detailed, high-resolution images
• Advanced Real-Time Tracking autofocus with human, animal, and bird Eye AF
• 4K 60p video with 10-bit 4:2:2 color for serious video work
• Up to 10 fps continuous shooting for capturing action
• 5-axis in-body image stabilization for sharper handheld shots
• Vari-angle touchscreen — perfect for video, vlogging, and creative angles

🎯 Who This Camera Is For

• Photographers stepping into full-frame or upgrading from older Sony bodies
• Hybrid shooters who need both strong photo and video performance
• Portrait, wedding, and event photographers
• Content creators, YouTubers, and videographers
• Anyone looking for a reliable, all-around professional camera

🔥 Real-World Performance

The a7 IV brings many of Sony’s flagship-level features into a more accessible body, including a highly advanced autofocus system and excellent video capabilities. It’s widely considered one of the best “all-around” full-frame cameras, capable of handling both still photography and video production with ease.

🔄 Upgrade Your Gear

Trading in your current camera or lenses is one of the easiest ways to step into the Sony system or upgrade your setup.

👉 Ask us about trade-ins and save on your upgrade.

📞 Why Buy From Cameragraphics?

• Authorized Sony Dealer — full USA warranty
• Serving Auburn since 1974
• Knowledgeable staff — talk to real photographers
• In-store support + fast, secure shipping

📍 Have Questions?

Call us at (334) 821-2524 — we’re happy to help you choose the right setup.