Magic Click: a small physical action fuels a big mental shift.

Magic Click is a playful yet powerful system for flexible thinking. With just a four-colour pen and a few minutes of your time, it will help you make sense of your thoughts and spark new ideas.

By clicking to four colours – Explorer, Artist, Critic and Coach – you’ll explore different perspectives, bring clarity to your thinking and surprise yourself with your resourceful and imaginative mind. Whether you’re journalling, brainstorming, solving problems or sorting emotions, your pen becomes your creative pocket coach – and your mind a more flexible, creative place.

Perfect for anyone who wants to become more creative, self-aware and mentally agile, Magic Click is a playful method that uses colour-coded thinking to help you navigate your inner world and bring ideas to life.

“Barbara Tammes’ Magic Click is a wonderfully simple but effective guide to boosting your creative and flexible thinking abilities. It’s filled with easy to apply insights!”

Roger von Oech, author of A Whack on the Side of the Head, and the Creative Whack Pack

“Creativity and mental health are both essential topics, and this approach highlights the intriguing connection between color and emotional expression. Like BIC’s iconic 4 Color pen, it serves as a valuable bridge for helping people translate their thoughts onto paper.”

Gonzalve Bich, CEO of BIC