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Edited by: Eva Townsend Bilton

As of 2023, women still only make up 32% of full equity partners in private practice law firms. Business development – the people you know, your order book, and your ranking within an organization – is key to closing this gap. It might be a generalisation to say that women do business development differently to men, but it tends to hold true. Crafting successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession is a challenge for many women lawyers, who find that the status quo doesn’t work for them.

Business Development for Women Lawyers features multiple contributions from women across the globe, looking at the skills and techniques, experiences, and talents that female lawyers use to develop their practices and grow their order books, acting as both inspiration and motivation to its readers. Chapters on marketing and social media, networking at events, building reputation, and becoming a successful rainmaker make this is an essential read for women looking to develop business based upon their own personal interests and strengths.

With new chapters on mentoring and coaching, in-house practice, and utilising AI, this new edition will equip readers with actionable strategies to grow and develop their business.

Contents:

Foreword
By Rachel Brushfield, EnergiseLegal

Advancement and empowerment of women lawyers
By Natasha Innocenti, Empire Search Partners
Steps to becoming a successful rainmaker
By Pam Loch, Loch Associates Group
Networking effectively and positively at events
By Joanna Gaudoin, Inside Out Image
Building reputation and relationships
By Susan Heaton-Wright, Superstar Communicator
Female-friendly networking – the power of social media
By Belinda Lester, Lionshead Law
Taking the credit
By Susan Heaton-Wright, Superstar Communicator
Using technology for business development
By Joanne Frears, Lionshead Law
Utilizing AI for strategic advantage
By Nika Kabiri, Kabiri Consulting
Case study
By Sarah Goulbourne, Gunnercooke
Developing business in-house
By Hannah Constantine, Smiths Group PLC, Rosabelle Chin Leng Teo and Aniela Foster-Turner, ENODA
Navigating leadership in in-house legal roles
By Donna McGrath
Mentoring and coaching
By Claire Rason, Client Talk

Subjects:

Legal Practice Management