Kenneth Cole will refresh men this summer with the new fragrance BLUE which promises an energizing and aromatic composition. Fragrance Blue was designed for a modern and sporty man with style, who chooses citruses, marine notes and subtle finish. Composition of KENNETH COLE BLUE opens with sparkling and refreshing citrus chords, leading to a heart with aromatic notes which appear dynamically, as waves. The base is masculine, sophisticated and decorated with warm shades of cedar and amber. "I was inspired by Mediterranean summer for this fragrance. The new season changed the entire nature of water, air and light and provided characteristic electric charge. I wanted to convey the feeling you have when you dive during hot summer days on the Mediterranean" – according to perfumer Mathieu Nardin.