Discover the new Olaplex No.4-P Blonde Enhancer Toning Shampoo.

This highly concentrated, sulfate-free purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Creates a rich lather to neutralize brassiness and enhance brightness after one use for all blonde, lightened, and grey hair. 

Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos

Benefits: 

• Neutralizes brassiness
• Boosts brightness
• Sulfate and paraben free
• Repairs and hydrates
• Vegan and cruelty free 
• PH balanced

All OLAPLEX® products contain their patented technology, strengthening fragile bonds with every step of the routine for the healthiest hair possible.  

How to use: 

Apply to wet hair, lather fully, and let process. Use 2-3 times per week or as often as needed to neutralize unwanted brassiness.

No.4 is Cgm approved but proceed with caution- it may create a build up on fine hair.