ADVANCE™ wet products are scientifically formulated to support health.

A unique knowledge of the needs of Australian cats sees us sourcing and blending high quality ingredients to create a range of specifically tailored foods.

Key Benefits

ANTIOXIDANT VITAMINS C & E

Helps support a cat's natural defences.

QUALITY PROTEIN

Helps support lean muscle mass.

MOISTURE PLUS

High moisture diets support urinary tract health.

OMEGA 6 PLUS ZINC

For a healthy skin & coat.

TEMPTS FUSSY EATERS

Great taste guaranteed.

NO ADDED PRESERVATIVES

AUSTRALIAN MADE

The benefits of mixed feeding

Wet and dry foods are equally nutritious. The important thing is that you offer your pet a diet that is complete and balanced for their life-stage.

The feeding of both wet and dry food formats together is known as mixed feeding. This method of feeding provides a pet with taste and texture variety and enables them to get the benefits that each feeding format offers. In other words, mixed feeding provides a pet with the best of both worlds, so it's a great choice.

When feeding both ADVANCE™ wet and dry food, simply halve the recommended quantities of each product and let your pet enjoy the advantages of both formats.

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