Dana 515 Madison Ave at 53rd New York City

50s Midcentury Brown Dress Accentuated Hips Bows

Center back zip, zips on sleeve cuffs

Center back seam has come apart a little, needs some tlc at the tailor, just a few touch ups

Measurements are taken flat and are approximate:

Underarm: 16”

Waist: 13”

Length: 42”

Dress is really a smaller dress and then the pleated skirt with bows on hips is attached to accentuate the hips and give it a full skirt effect

No materials tag but feels like a nice maybe a nice silk taffeta

“Dana was apparently the name of a shop at that address. I found a 1947 reference to a fashion show put on by "Dana-Festive Fashions of 515 Madison Avenue." The 1957 Greater New York Industrial Directory listed the Dana Blouse Co. (Ladies blouses) at 515 Madison Avenue. A 1958 article mentioned a piece of jewelry available at "the Dana Shop, 515 Madison Avenue (Fifty-Third Street)." A 1960 article mentioned jewelry available at "Dana, 515 Madison Avenue” - copied from Vintage Fashion Guild Forum